Practical Guide

You've read the market numbers and the case studies. This article is the practical part: a realistic, step-by-step plan to build genuine visibility with Chinese travelers in 90 days — without a China office, Mandarin fluency, or an enterprise budget. Days 1–14: Audit and fix the foundation 1. Search for yourself the way a Chinese traveler would.Open Dianping (大众点评) and Xiaohongshu (小红书) and search your business name, in both English and Chinese. Then search your street, your

Excerpt: So you're convinced you need a Chinese social media presence. Now what? This post lays out a concrete, week-by-week 90-day roadmap — from audit to launch to growth — with realistic timelines, milestones, and investment levels. Whether you go DIY or work with us, this is your blueprint. Before You Start: The Pre-Flight Checklist Don't jump into creating accounts until you've answered these questions: Who is your target Chinese customer? (Tourists? Local Chinese expats

Excerpt: Dianping and Meituan are often confused, but they serve different purposes for overseas businesses. Dianping is your Yelp + OpenTable — where Chinese diners find and review you. Meituan is the transaction layer. Understanding the difference is critical for your China strategy. First, Let's Clear Up the Confusion If you've researched Chinese platforms, you've probably seen "Dianping" and "Meituan" used interchangeably. They're related but distinct: Dianping (大众点评) = T

Excerpt: With over 400 million registered users, Ctrip (known internationally as Trip.com) is how Chinese travelers plan, research, and book their trips abroad. For hotels and attractions, a Ctrip presence is essential. For restaurants, it's an emerging opportunity that most competitors haven't figured out yet. Ctrip at a Glance Ctrip (携程) was founded in 1999 and is now the world's second-largest online travel company (by market cap), behind only Booking Holdings. Its interna