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China's 2026 Golden Week Just Showed the World What Chinese Travellers Are Worth
This year's National Day holiday was different. The Mid-Autumn Festival (25–27 September) and National Day (1–7 October) were separated by just three working days. The now-famous "take three days off, rest thirteen" trick gave Chinese travellers an unprecedented long window — and the world felt their spending power. But the most important signal is not in the headline totals. It is in how this generation of travellers behaves, and what that means for any business that wants t

Tiancheng Liu
Oct 94 min read
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