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Real Cases: How Restaurants Won (and Lost) the Chinese Traveler
Strategy articles are useful. Real businesses with real results are better. Here are four cases from the past two years — three wins, one cautionary tale — that every ANZ restaurant and hotel operator should study. Case 1: Black Star Pastry (Sydney) — one photogenic cake, compounding returns Black Star Pastry's Strawberry Watermelon Cake is now legendary, but the mechanics of its China success are worth understanding precisely. In 2019, The New York Times named it "the world'

Haoran Zhang
Sep 33 min read
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