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PS Café: How a Singapore Cafe Won Chinese Tourists on RED
For thebridgereaches.com readers · A benchmark case on Chinese-traveller visibility in Singapore PS Café has several outlets in Singapore, but the Harding Road branch is the special one. Chinese travellers call it the "Wizard of Oz forest glass house," and it is widely shared on Xiaohongshu (RED) with tags like "same as Jay Chou," "same as Stefanie Sun," and "forest-style courtyard." In one RED note, a traveller wrote in detail about the truffle fries, the crab-and-prawn laks

Haoran Zhang
6 days ago5 min read
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