Excerpt: Located walking distance from three major theme parks, this Surfers Paradise restaurant should have been overflowing with Chinese families. It wasn't — because none of those families could find it on the apps they use. Here's how we turned theme park proximity into a real competitive advantage on Chinese platforms. The Client (Anonymized) "S_____ Paradise Seafront Grill" — let's call it that. Type: Upscale casual seafood grill with outdoor deck overlooking the beach

Excerpt: To market effectively to Chinese travelers, you need to understand who they are — not as a monolithic "market" but as distinct segments with different behaviors, preferences, and spending patterns. This deep dive breaks down the demographics, psychographics, and decision-making process of Chinese outbound travelers in 2026. The Big Picture Chinese outbound travel has undergone a fundamental transformation since 2023. The post-pandemic traveler is not the same as the

With 300 million+ monthly active users, Xiaohongshu (小红书, "Little Red Book") is where Chinese consumers — especially women aged 18-35 — discover brands, plan trips, and decide where to eat. For overseas restaurants and hotels, it's arguably the single most important platform to understand.